Amazon's Social Media Strategy
Nowadays, the importance of corporate social marketing is self-evident, but the effect of social marketing is currently unsatisfactory, and it can even be said to be unpopular. According to data from IBM, US e-commerce transactions from social networking sites such as Facebook and Twitter accounted for only 0.63%, while social networking sites only contributed 0.95% of traffic to e-commerce. In comparison, Amazon's performance is very good. The importance of social media lies in its indirect influence, which depends on long-term persistence. Amazon only publishes promotional information on social media, but it gets an average of 417 comments per post on Facebook. Each post can get an average of 2916 likes. Each post on Twitter can get an average of 48 retweets. Facebook: Twitter: Online and offline integration Like other retailers, Amazon does not only attract traffic from social media, it also integrates social elements into its own website. For example, in order to allow custom...