Benefits And Case Sharing For Companies On Social Media

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 After reading, we can know that more and more companies are good at social media marketing strategies, and social media marketing can bring many benefits to companies. The biggest advantage of social media marketing lies in the good combination of creativity and data.

Create targeted content on social media platforms to promote the operation of your business and products. It has great benefits to meet the location of the target audience and customers, as well as their social interactions with each other and with your brand.

Benefit:

1. Improve brand awareness:

Due to the large number of people on social media, you can understand why you can use one or two platforms to ensure that your company shares product-related content and detailed information about the company, which may help you increase brand awareness. In fact, social media has been proven to increase brand awareness by increasing engagement. Social engagement includes commenting, sharing and reposting. Social media can also help you increase brand awareness by directing traffic to your website. To do this, you can add a direct link to your website in your profile, profile and information.

2. Generate potential customers and increase conversion rate:

Promoting and sharing products on social media is the cheapest way to improve lead generation, increase conversions, and increase sales, because you are advertising to users who choose to interact with you by following your account.

3. Build relationships with customers:


By connecting and interacting with social media followers, you will be able to build a lasting relationship between social media followers and your business. You can do this by interacting with them on the post, answering their questions and comments, and providing them with the help they may need.

You can also ask followers about your products, or create giveaways to help you build trust and show them how much you value their investment and support.

4. Learn from competitors:

Social media is a great way to keep in touch with your competitors at any time-whether it's referring to their social media strategy, the products promoted, the campaigns implemented, or the level of interaction with followers.

Social media allows you to get a look at what your competitors are not working, and therefore can help you decide what should or should not change your company’s practices in the following areas. Finally, checking your competitors’ social accounts can help you ensure that marketing stands out and is unique to your brand.

Case Studies:

In the past, Carlsberg Beer’s social media marketing cases left a deep impression on me.

YouTube: Carlsberg Beer
You and your girlfriend walk into the cinema. The seats are filled with burly men with the appearance of a racer. The worst part is that there is only a place left in the middle. You have to cross the aisle with countless burly men staring at you. And sat there, many couples saw this situation come and go. But you want to prove that you are brave. You walk over, sit down, and find that nothing unusual has happened. Then the brawny guys handed Carlsberg beer over and applauded your bravery.

This video was released on YouTube in September 2011 and has brought 11 million views as of May 2012, and Carlsberg beer sales increased by 4.3% in the fourth quarter of 2011.

Link: https://www.youtube.com/watch?v=RS3iB47nQ6E

Of course, there are many other companies that have also achieved success in social media marketing. Do you have other advertising cases?



Comments

  1. YiSunSeptember 28, 2021 at 12:27 PM

    Hi Haoran，
    Thank you for sharing. Now companies large and small are realizing the huge advantages of social media marketing. When it comes to advertising cases, everyone should have eaten chocolate. Among them, Snickers impressed me. Snickers launched a small survey of "What were you when you were hungry?" on Twiiter. Fans can log in to the relevant website, choose the "self" when they are hungry, upload photos to synthesize a spoof avatar, tag #eatasnickers, and finally share it on Snickers-related websites and social networks. This not only increases brand exposure, but also uses this information to attract more potential customers.

    ReplyDelete
  2. ShiqiuSeptember 28, 2021 at 8:22 PM

    Hi, Haoran, thanks for your post. After reading your post, I feel that your post is very logical and clear to read. You mentioned the benefits social media created for brands. Engaging in the groundswell is benefit to the relationship building with customers. When brands listen to the groundswell, consumers can feel that the brand cares about their thoughts and feelings.

    ReplyDelete

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